Digital marketing on Facebook has become a big part of the strategy for many companies and has provided actions with great financial return.
With the power of social media, you can use Facebook to spread news about your company and products, and you can cultivate your relationship with your customers.
Actions within Facebook can be of free or paid repercussions.
Examples of free actions:
- FanPage Creation;
- Participation in groups and communities in your niche;
- Creating Engagement Campaigns within your business page or even your personal profile.
Campaigns that have financial costs within the platform run within the paid media manager called Facebook Ads.
To learn more about how you can use Facebook to your marketing advantage, read the following article.
Free but Required Actions in Facebook Marketing
Although many who work in digital marketing do not value activities on Facebook that do not have advertising costs, due to their low reach, we cannot despise them, as they contribute to your brand’s branding.
Create and Update your FanPage
Update your Facebook page regularly. Don’t hesitate to post a new update every morning if you find your subscribers access Facebook at least once a day.
If your subscribers don’t check Facebook often, share a weekly update to avoid flooding them with too many updates.
Keep in the consistency
It is essential that your work on Facebook is regular and capable of presenting transformative content to your users, so you need to dedicate time and effort.
If you do not have time daily to update your page, try to integrate a person responsible for this activity to your team.
Someone who is in tune with your content and message. Plan together with your social maker the development of interactive actions such as Promotions or Surveys.
Because the cornerstone of profitability with Facebook is interactivity, through campaigns. Hence the question: do you have availability to interact with Facebook every day?
If you can’t share information on a daily basis, use a Facebook scheduling tool to do it for you.
Schedule them to be posted when your followers tend to be online. Be sure to try out different tools to find the best one for you.
Vary the timing of your posts to see when you get the most likes or comments.
For example, many people are on social media sites late at night, after ten. Your post may have more visibility if it goes up at this time.
And, if you don’t want to do work-related tasks so late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day.
Offer Free Quality Content
Although you want to advertise your products, this shouldn’t be the only content that is present on your Facebook page.
In addition to ads, you need to constantly produce content that has the ability to generate value for your audience.
The generation of content needs planning an agenda, establishing the main themes that you are going to address and thus preparing material with information for dissemination within your online structure, in particular, Facebook.
In this sense, your followers need to be clear that you are not just aiming to make money, but, above all, to convey a message with meaning.
Conduct Engagement Campaigns
Free giveaways are some of the best tactics for your marketing plan. Give a free gift to people who have opted in to receive your newsletter or who like your social media pages.
It won’t cost a lot of money, but the opportunity to communicate with customers is invaluable.
Create campaigns for people to subscribe to your page and be a point of dissemination of your information, so don’t be afraid to create campaigns with awards for those who register and disseminate your content.
Having visitors registered on your page allows you to engage them in an ongoing dialogue about your business.
Offering them something, such as participating in a sweepstakes, increases the likelihood that they will register on your page and provide valuable leads to your business.
Have lots of links that your visitors can subscribe to on your Facebook.
Make a connection to communicate with visitors, asking them to sign up or register and offer something in return.
Run a contest or giveaway, or just give them something they’re interested in receiving.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You don’t want to simply spam other walls or post meaningless content.
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