No brand can afford to ignore content and SEO because they are today such vital marketing tactics. Because content marketing encompasses so many different things—blogs, newsletters, website copy, social media posts, etc.—you need a strong research-based plan for it to be effective.
What are the current hot trends in this industry?
It takes a lot of work to develop a content marketing and SEO plan for your brand that drives sales. Examine all the trends that your profitable rivals are utilizing. We’ve covered the most popular ones in this blog.
1. Content & Natural Language Search for Voice Search
Google estimates that voice searches now make up 20% of all mobile searches. A research by Emarketer found that voice search is used by one-third of US citizens. To achieve results, include this trend into your content marketing and SEO plan.
Write useful, readable information using everyday language. For example, the chatbot language on your website should be dynamic and approachable. Make your material as specific and simple to browse through as possible when responding to a particular enquiry. The greatest SEO services in the area are provided by our SEO firm.
2. Content That Is Enhanced for User Search Intent
At the moment, Google places a strong emphasis on providing each user with material that is more optimized and customized. In-depth keyword research is therefore necessary to develop a content marketing and SEO plan that works. You won’t be able to identify your target audience’s pain point and solve it through your content until you go deeply enough into your analytics and undertake studies.
You must produce highly focused content that connects directly to your audience on a deeper level. The goal of your content should be to meet the informational demands of your target audience. The writing should also seamlessly adhere to the tone and style guidelines for your business. The legitimacy of your content is increased by adding more recent statistics and data from reliable sources, infographics, and in-depth analysis of themes. To make sure that your brand material meets each of these requirements, we provide content marketing services.
3. Visual narrative and video content
A video on a landing page can enhance conversion by 80%, and 87% of internet marketers employ video content, according to well-known studies. Users are considerably more likely to watch or interact with a video than any other content format, whether it be on Instagram stories or feeds. However, there should be a plan or objective for your video.
The effectiveness of your video content will increase significantly if you include storytelling in it. A HubSpot study of over 3,000 customers found that 54% of consumers aged 35 to 44 and 56% of consumers aged 25 to 34 prefer more video content from businesses they identify with. Video content must be the focal point of your content marketing and SEO strategy if you want to capitalize on this trend.
The future of marketing for all brands is content and SEO. No brand, no matter how wonderful its offering, can succeed in the future without these methods. The market is now competitive, and the only way to beat out the competition is with a strong content marketing and SEO plan. Contact our SEO company in India now to get exceptional work.
