Trade fairs have always played a very crucial role for businesses across the globe. They provide organizations an excellent platform to drive sales and help people associated with the industry expand their networks and build connections. In the pre-covid era, trade fairs were organized physically where sales representatives from various companies would interact with the audiences from their booths. Things took a 180-degree turn when the pandemic hit us, and our lives shifted online, and virtual trade fairs became the new normal.
In this blog, we have discussed the advantages of attending virtual trade fairs.
What is a Virtual Trade Fair?
A virtual trade fair is an event where exhibitors and visitors interact with each other over a virtual trade platform. The most notable advantage that comes with virtual trade shows is that they are not bound by geographical barriers. No matter what part of the world you’re in, you can still be a part of any virtual event, given you have a suitable device and stable internet connectivity. In simple words, virtual trade shows are trade fairs that take place online. In such events, attendees get a chance to get product demonstrations from the sales representatives. Though virtual trade shows happen virtually, they provide almost all the features that a physical trade fair offers its attendees.
What are The Advantages of Attending Virtual Trade Shows?
Virtual Trade Fairs Help you Save Money and Time
One of the most notable benefits of attending virtual trade fairs is that they come easy on pockets. Not only for the attendees, but virtual trade exhibitions allow even the hosts and exhibitors to save money. As an attendee, you don’t need to worry about travel and accommodation expenses. Even if the trade show is in some other part of the world, you can be part of it without having to burn a hole in your pocket by spending on your flight tickets. Along with it, hosting trade fairs virtually is an economical option for the exhibitors as well as the hosts. If you’re hosting a virtual trade exhibition, that means you don’t need to pay for the venue and other bills.
Not only this, virtual events enable the hosts to generate maximum ROI. It is more beneficial for small-scale trade show organizers who cannot afford to spend a whopping sum of money on lounges, auditoriums, and other expenses. Not only money but virtual events also save you a lot of time that you would’ve spent traveling and reaching the event venue.
Enable You to Kick Start Your Sales Right During the Event
Online trade shows provide an excellent opportunity for the exhibitors to kick start their sales right during the event. Integrate your product list with the booth, and this will allow the attendees to shop your products very conveniently. It won’t only increase your brand reach but increase the ROI subsequently.
Other than that, make use of this opportunity with full efficacy to introduce your product to the audience. You can use documents, ebooks, and other sources to let people know about your product. It will help people get a detailed insight into your brand so that they can take their time before making a decision. Don’t underestimate the power of sharing content. It can help you drive engagement to your product in the longer run. You can also give a free demo to the attendees to make them understand your product effectively. It won’t only help them take a practical decision but also leave an everlasting impression on the minds of the attendees.
Virtual Trade Fairs Allow Let you Build Long-Lasting Networks
If you think virtual events don’t let you build connections as effectively as their in-person counterparts, you couldn’t be more wrong. In fact, research shows that virtual events are more efficient when it comes to expanding networks. Sponsors, hosts, exhibitors, and attendees can use various features to build contacts during the trade events. According to it, at least 30% more people tend to have one-on-one interaction during such events as compared to physical trade shows. Platforms like Dreamcast offer tools like B2B Meeting Scheduler, AI Matchmaking, and Networking tools that make sure you build long-lasting connections.
Virtual trade shows also allow the attendees to communicate with the exhibitors and sponsors through group chats and even video calls. Online trade fairs enable the attendees to go through the attached profiles and documents of the exhibitors. This feature makes it all a seamless process for the audience.
Not only this, you can also schedule one-on-one meetings with anyone in the event.
You Can Customise Your Event
Online trade shows provide you with customizable features that make you stand apart from the rest of the crowd. As an exhibitor, you can give a personalized touch to your booth depending on your brand’s demands and objectives. The first thing that people see in a booth is probably layout and branding, if you haven’t done that effectively, nobody will bother themselves to know about your product. Hence, use virtual booths to display your brand’s name and product details clearly so that people notice it. Also, customizable features let you showcase your logos, and other information in a very seamless yet effective way. Apart from the branding, pay extra attention to the aesthetics of your trade fair. Select the theme, background, and colors considering the audience’s point of view.
They are Eco-Friendly
Virtual trade fairs are beneficial not only for the pockets but also for the environment. Online events don’t require you to travel anywhere; you can attend them from your home as well. It means you don’t only get to save money or time but also do your bit towards the environment. Apart from that, online events are a very sustainable solution. There is no wastage of food, energy, fuel, and they keep you safe from covid. Though we adapted to the new normal as we were compelled to do so, virtual events have now become a part of our lives. Things have started going back to normal, but virtual events are here to stay longer. Hosting trade fairs and shows is easier than you think; all you need is a reliable virtual trade show solution like Dreamcast and Voila! You’re all set to host the event of your dreams.
